GIG — DR copy engine
Sally stood up for GIG Gulf insurance: motor, home, health, travel, SME. Four-corpus RAG over product truth and customer verbatims. Corpus build in progress; client product + compliance facts the critical path.
The writers' room, productised. World-class direct-response and brand copy — drafted, edited and gated by named agents trained on the canon that built the discipline. Copy that asks for one action, leads with the reader's problem, and carries proof to every claim.
Not a prompt box. A structured studio: a junior who drafts, a senior who edits to a rubric, a brand lead who signs off. Grounded in your voice, your product, and your customers' own words.
Two working agents, and the canon they stand on. The juniors draft cheap and fast; the seniors edit and gate. Nobody ships unsupervised — the gate is the product.
The senior editor. Will never writes from a blank page — he takes a draft, strips the AI tells, tightens to the rubric, and protects the voice. Reads the brand guidelines; defers to Belinda on anything that ships externally.
The direct-response drafter. Sally generates at volume against a four-corpus retrieval base — sales craft, writing craft, the client's product truth, and proof. Fast and cheap by design; Will edits what she ships.
The canon she's trained on — retrieval, not imitation
Brief in, shippable copy out — through a structured hand-off, not a single prompt. The cheap model does the volume; the expensive model only edits; the brand lead gates anything public.
Segment, format and offer declared. Drives which corpora Sally pulls and which proof she selects.
Retrieves 4–8 dense chunks across the four corpora, writes the draft, returns the chunks she used.
Edits the draft — never from scratch. De-Claudifies, tightens, scores against the DR rubric.
Brand & compliance sign-off on anything external. Approved work feeds back into the proof corpus.
The four corpora — what she retrieves from (RAG, not training)
~120 principle cards distilled from the canon. How to persuade. Frozen.
Clarity, rhythm, GCC/UK conventions, the living anti-Claudism list. How to write.
Products, USPs-with-proof, segments, compliance. What makes her the client's writer.
Review verbatims, winning copy, objection log. The highest-converting raw material.
Runs on
Writes for
One engine, many formats. Each is a format card over the same corpora — same voice, different shape.
Meta, Google, TikTok. Hook, angle and proof matched to the segment and the awareness stage.
Quote-abandon, renewal, win-back. Full drips with timing, branching and subject-line variants.
One promise, one action. Lead, proof stack, objection handling, single CTA.
The GCC's highest-intent channel. Short, conversational, proof-led, compliant by construction.
Tight, urgent, one job per message. Where every character is paid for.
Customer story as proof asset — the claim-that-got-paid, told straight.
The discipline in one move: generic claim becomes specific promise, with proof. Illustrative GIG-motor examples.
Specificity over adjectives · proof beside the claim · one reader, one action — the §1 rubric, applied.
Honest status — what's live, what's in build. No invented numbers.
Sally stood up for GIG Gulf insurance: motor, home, health, travel, SME. Four-corpus RAG over product truth and customer verbatims. Corpus build in progress; client product + compliance facts the critical path.
Will runs voice and de-Claudification across Articulate's own surfaces — site, blog, decks, outbound. The reference implementation of the room.
Every Will-approved piece feeds back into Corpus D, segment-tagged. The room gets better as it ships — no retraining, just a growing corpus.